In the absence of a single ministry or institution responsible for development at all levels of the horticulture value chain it was considered important to set up PHDEC to uplift this sector, especially in light of the impact of globalization and World Trade Organization (WTO) regime.
[2] Pakistan Horticulture Development & Export Board (PHDEC), an autonomous body under the administrative control of Ministry of Commerce[3] has been mandated with the development of horticulture industry of Pakistan with focus on exports.
In 2019, Pakistan had targeted Philippines and China to further boost kinnow exports to these two countries.
[4] The implementation arrangements are preferably under the public private partnership (PPP) modality with a clear exit strategy.
PHDEC envisions the vitalization of a dynamic and market driven horticulture sector, which is resilient, sustainable and responsive to meet the challenges of globalization.