[5] The World Economic Forum's Travel and Tourism Competitiveness Report placed Pakistan in the top 25 percent of global destinations for its World Heritage Sites, which range from the mangroves in the Indus delta to the Indus Valley civilization sites including Mohenjo-daro and Harappa.
[9] In October 2006, one year after the 2005 Kashmir earthquake, The Guardian released a list of "the top five tourist sites in Pakistan" to help the country's tourism industry.
To promote the country's cultural heritage, in 2007, Pakistan launched the "Visit Pakistan" marketing campaign that involved events including fairs, religious festivals, regional sporting events, arts and craft shows, folk festivals and openings of historical museums.
[12] By comparison, Pakistan's domestic tourism industry is estimated at 50 million tourists who travel in the country on short trips usually between May and August.
[14][15] Major tourist attractions in Pakistan include the ruin of Mohenjo-daro and Harappa, the Himalayan hill stations.
[17] The north of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral valleys, which are home to small Kalash communities and Fairy Meadows, and the Diamer District of Gilgit Baltistan.
Due to subsequent Taliban and al-Qaeda influence, especially after the September 11 attacks, westerners became the target of local branches of those terror organizations.
Sibi is an important historical city in which the Jirga Hall has a collection of pieces that were found at the archaeological sites of Mehrgarh, Nasshero and Pirak.
Mohenjo-daro near the city of Larkana was one of the largest city-settlements in South Asia and is an official UNESCO World Heritage Site.
Makli Hill is one of the largest necropolises in the world and is home to a number of ancient tombs and graves of Islamic dynasties.
The city has a number of cultural sites including Mohatta Palace, National Museum of Pakistan, Empress Market, Frere Hall, Jehangir Kothari Parade, Karachi Municipal Corporation Building and the Hindu Gymkhana.
Port Grand Food and Entertainment Complex is a recreational area in the centre of Karachi that was built along the waterfront of the 19th-century Native Jetty Bridge.
The complex is expected to attract up to 5,000 visitors a day and is a major hub of shopping, dining, cultural and coastal recreational activities.
There are a number of Buddhist archaeological sites from the Gandhara civilisation such as Takht Bhai and Pushkalavati, and other Buddhist and Hindu archaeological sites including Bala Hisar Fort, Butkara Stupa, Kanishka stupa, Chakdara, Panjkora Valley and Sehri Bahlol.
The province's capital city is Peshawar, which is home to a number of sites including Bala Hisar Fort, Peshawar Museum, archaeological site of Gor Khuttree, Mohabbat Khan Mosque, old city of Sethi Mohallah, Jamrud Fort, the Sphola Stupa and the market at Qissa Khwani Bazaar.
The city Dera Ismail Khan is known as the entrance into the province from Punjab and Balochistan, and for its Hindu ruins at Kafir Kot.
Along the route, there are several stops including the Kaghan Valley, Balakot, Naran, Shogran, Lake Saiful Mulook and Babusar Top.
There are also several other sites that attract a large number of tourists every year including Ayubia, Batkhela, Chakdara, Saidu Sharif, Kalam Valley and Hindu Kush mountain range in Chitral.
The Indus Valley civilisation once ruled the region and a significant archaeological find was discovered at the ancient city of Harrapa.
Several other civilisations such as Greeks, Central Asians and Persians ruled Punjab, leaving a number of sites that still exist today.
The Mughal heritage remained strong in Punjab with a large number of forts, tombs and monuments sintact today.
Major visitor attractions there include Lahore Fort and Shalimar Gardens, which are now recognised World Heritage Sites.
The city of Sheikhupura also has a number of sites from the Mughal Empire, including the World Heritage-listed Rohtas Fort near Jhelum.
[30] Islamabad, Pakistan's capital city, is located on the Pothohar Plateau in the north-eastern part of the country between Rawalpindi District and the Margalla Hills National Park to the north.
Some of these include: Post-independence Pakistan retained its heritage by constructing sites to commemorate its independence by blending styles and influences from the past.
He decided to end mandatory No Objection Certificates for foreign tourists seeking to visit certain parts of the country to boost tourism.
The Government of Pakistan has also eased the country's visa policy, which has played a key role in attracting a large number of foreign tourists.
[42] "We are improving processes to issue tourist visas, in particular for groups and champion initiatives, which strengthen our visa on arrival program and eliminate NoC condition for high potential tourist destinations besides providing four-star accommodation at affordable cost", said Fawad Chaudhry, a minister in government.
[42] He also said; "peace had been restored and the local and foreign tourists were coming in large numbers to visit the scenic places and heritage sites".
The Visitor Visa is granted if you have close family members or friends in Pakistan and you can only visit a maximum of 5 cities for 3 months.