The studio predominantly produced movies in Tamil, Telugu, Hindi and Malayalam languages, also having made one Kannada film.

During the early 1930s, Coimbatore became a hub for some of the south Indian language movies, especially Tamil and Telugu, when the director Naidu and other industrialists started Central Studios.

Naidu became the creative head and started making his own movies under the banner of Pakshiraja Films.

He constructed new floors and infrastructure and made it a fully-fledged movie studio with in-house processing lasoratories.

The most popular films from that studio was Malaikkallan (1955), starring M. G. R and P. Bhanumathi, and Azaad (1955) starring Dilip Kumar and Meena Kumari, which was the highest grossing film in Bollywood for that year, as well as Kumar and Kumari's first in lighter roles as against their tragic roles in most other movies.