[7] In addition, a growing amount of attention is being paid to the benefits for those excluded from Galentine's Day, like men and non-binary people.
[8] In 2023, a study of viewers' perceptions of the portrayal of single fathers in the TV series Single Parents concluded that viewers responded overwhelmingly positive, praising two of the main male characters for celebrating Palentine's Day together, which "suggests a shift in norms around masculinity".
[9] Megan Carroll, an assistant professor at California State University,[10] pointed out the importance of Palentine's Day for asexual and aromantic people, "and others who don’t live up to what she says are society’s ideals of romance and sex".
[12] In light of the benefits of friendships and the importance to celebrate them, Palentine's Day is recognized, discussed, and publicly celebrated by a variety of players including bookstores, libraries, hotels,[13] movie theaters,[14] restaurants, academic institutions,[15] books,[16] and TV series.
[19] There is a wide range of activities to celebrate Palentine's Day with one or more friends, including media marathons, hiking, or Karaoke.