[1] The Cascelloid Company was founded by Alfred Edward Pallett in Coalville, Leicestershire in 1919[2] to produce celluloid and fancy goods.

Back in 1971, it had acquired non-UK rights when it bought Meccano in France from the receivers of another British toy group, Tri-ang.

This decision impacted Palitoy which adopted the Kenner Parker name and withdrew from the model and craft sector to help form one uniform global toy and games company.

There were many potential acquirers of the business but the subsidiary was floated on the stock exchange with General Mills' shareholders getting equivalent shares in Kenner Parker.

In 2016 fans of the popular Palitoy Action Man toy gathered to celebrate his 50th birthday at the site,[8] and in the following year Palitoy was honoured with a green plaque for helping "stoke children's imaginations" by Leicestershire County Council at Coalville Business Park, which now stands on the site of the former factory.