The drinks were initially offered in single serving, flexible pouches; the company has since then expanded to one liter Tetra Pak cartons.
[5] In March 2013, the company launched Paper Boat, a fruit pulp based beverage brand and shifted its focus to the ethnic drinks segment.
[11] The 500 ml packs were discontinued in 2017, when the brand expanded its offering by launching its drinks in 1 liter Tetra Prisma Aseptic cartons.
[13] The foods offered are as follows: Hector Beverages presently has two manufacturing facilities, one in Mysuru and one in Manesar, Gurgaon, and with a capacity of ten million pouches per month.
[23] Apart from its television ads, the brand has also released a range short films such as ‘Ride Down the River of Memories’, ‘Waiting for Ma’, ‘My Struggles with the Treasure Chest’, ‘Hum honge kamyab’,[24] and 'Rizwan - Keeper of the Gates of Heaven'.
It has published reprints of Three Men in a Boat and Jungle Book, which were given away with the beverages as part of gift boxes and sales offers.