[3] A year later it was reorganized as Papert, Koenig, Lois after Free left to become the executive art director of McCann Erickson.
[4] Lois adopted the creative model of DDB, his previous employer by introducing informal working methods to PKL.
To reach older children, Lois, took the existing slogan "I want my Maypo" and put it in the mouth of famous sportsmen like Mickey Mantle.
Dick complained to the Federal Trade Commission that the advertising was fraudulent so PKL was ordered to cease the commercial's exhibition.
[8] FTC investigators were asked to observe and when the chimpanzee successfully in making a copy, the ban on both commercials was lifted.