[2] To found the company, Téllez dropped out of Columbia University, where she studied English and Art History for seven semesters.
[6] According to The New York Times, Parade "sold over 700,000 pairs of underwear and brought in $10 million in revenue" during the pandemic, when many clothing companies floundered.
[6] Business Insider wrote that "posting an Instagram of yourself in a neon leopard panty with a lace-up butt crack or a mushroom-patterned high-rise brief became a rite of passage among certain oat-milk-drinking Brooklynites.
[6] As of August 2022, the company started selling products in Urban Outfitters[7] and reached 10,000 ambassadors whom they call "Parade Friends.
In February 2023, the company announced underwire bras[8] and in March 2023, 400 Target stores started selling Parade underwear.