It was released by Minos EMI in Greece and Cyprus on 14 December 2010 and distributed digitally ten days later to all Eurozone countries and elsewhere.

The release offers new sounds and themes for Rouvas, while still focusing on his established pop, rock, and electronic genres.

Trident resumed its role as album sponsor and in promotion held a contest, the largest ever of its kind in Greece.

After one week of sales it was announced by Rouvas himself that the album's initial shipments were enough to warrant a double platinum certification.

Working namely with one main composer is something that Rouvas had not done since Kati Apo Mena (1998) and not completely exclusively since Tora Arhizoun Ta Dyskola (1996).

[3] Others who have never previously collaborated with Rouvas include Playmen, Beetkraft, Antonis Skokos, Greek-German Leonidas "Freakchild" Chantzaras, who composed "Nekros Okeanos" and produced "Emena Thes", and Dimitris Fakos who wrote both its music and lyrics.

[5] "The album that you hold in your hands means a lot to me: emotions, experiences, different paths, creative meetings with old and new collaborators.

The positive energy we exchange, the power of music and words about the big and the small, united and became a whole album that I am proud of.

In the new phase of the next 20 years that informally begins, I am certain that we will live and will share a lot, even more intensely" —Rouvas on the inspiration for the album and what it represents in his career.

(translated)[6] Shortly after the release of the title track a controversy arose between its songwriters following an article published by Love Radio revealing that Kostidakis was actually lyricist Nikos Moraïtis under the alias of his mother's maiden name.

Moraïtis responded to Love Radio, revealing that he was in fact Kostidakis, but denying that he had a secret deal with Hatzigiannis or that he wanted to collaborate with Rouvas and stated that he had never done so due to artistic differences.

Sakis Rouvas Music continues to have creative and financial control over the production, a role which it has assumed since Iparhi Agapi Edo (2006).

The content was inspired by his relationship with his fans, experiences, and music and ideas he had created the past two decades, all merging into one album.

"Spase To Hrono", "Parafora", "I Dio Mas", "An Pote", "Gia Mas", "Agapise Me", "Kalokairi Kai Fos", "To Allo Sou Miso", and "Proti Nihta" are electronic songs, while "Emena Thes" is a romantic hard rock power ballad where Rouvas professes his love to a woman who denies being in love with him.

It reached number 12 in the mixed airplay chart[15] and its music video was directed by White Room, featuring an innovative animation effect that had never before been used in Greek cinematography.

Rouvas performed a medley of the dance hits from the album as well as + Se Thelo at the 2011 MAD Video Music Awards in a Mission Impossible-style theme where he ascended from the ceiling onto the secondary stage with a wire, with his arms covered in henna tattoos and a dance troop dressed as aliens on the main stage where he eventually joined.

He placed the remaining four tracks, "Gia Mas",[40] "S'agapao Kai Fevgo",[41] "An Pote"[42] and "Proti Nihta"[43] online as well in the following two days.

The ultimate winner would get the opportunity to spend 48 hours with Rouvas, ten would get to be featured in his upcoming music video for "Emena Thes", and a further 100 would receive his new studio album prior to its release date.

A special edition including a pictorial fan magazine with a new photo shoot and the song lyrics is distributed by print publisher Ekdoseis Liberi via newspaper kiosks.

In 2010, Rouvas also signed a distribution deal with Bulgaria's Virginia Records, and the album is awaiting a physical release there.

[53][54] Although these editions are sold for a slightly increased amount than the daily price, they are still fairly lower than the retail cost of a standard album.

Based on this anticipation, the newspaper estimated that bids would exceed the previously speculated highest amount of 150 thousand euros per 250 thousand unit distributions offered to high-profile artists such as Michalis Hatzigiannis, who was offered such for a previously released studio album.

[44] Two other high-profile artists, Michalis Hatzigiannis and Anna Vissi, released their albums, To Kalitero Psema and Agapi Einai Esi, within days prior and following Parafora, respectively.

[52] On 17 December 2010, Rouvas thanked his fans via Twitter for the support they showed for his album and promised another surprise for Monday.

Parafora debuted during week 50 of the IFPI Top 75 Albums chart at number two, coming behind Hatzigiannis' To Kalitero Psema.

The album will be certified multi-platinum (number of discs has not yet been announced) on 7 December 2011 at eight o'clock at the Athens Metro Mall open for fan attendance.