It provides software and services to help businesses and individuals out-rank search results with new content and websites.

In 2018, the company's CEO and COO appeared on the BBC show Dragons' Den where they accepted an offer from entrepreneur Peter Jones.

[2] The business was inspired by Kistler's supposed difficulty finding a job as a computer programmer in 2008, due to a drug dealer with the same name.

[8] In 2015, BrandYourself co-founder Ambron appeared on the TV show Shark Tank, in an attempt to raise capital for the company.

[14][15] Later that year it introduced a tool that evaluates Facebook, LinkedIn and company pages and provides suggestions on how to improve their search engine optimization.

[16] In 2013 the company, initially focused on students and small businesses with smaller budgets, began to compete more directly with its larger competitors by adding professional services.

[17] Patrick Ambron stated in an interview that the exposure from Shark Tank led to the professional services side of the business growing its revenue by $1 million within a matter of months after the show aired.

[3][4] In 2017, the company started offering the service to secondary school students and their parents as they prepare to apply to colleges and universities.

[19] In March 2018, BrandYourself introduced artificial intelligence software that scans a user's social media profiles and detects any comments, photos, and posts that may potentially be viewed in a negative light.