In 1990 Crouch joined Jay Sekulow in establishing Sonlight Broadcasting Systems, a network of Christian television stations based in the southern United States.

Crouch returned to Trinity Broadcasting on a full-time basis in 1998 in the role of vice president of production, where he oversaw the development of new programs and special projects.

He also worked alongside his brother Matthew, as second unit director of photography on the TBN-produced full-length motion picture, The Omega Code (1999).

Crouch was later elevated to the position of chief of staff, taking a more prominent role in the management and expansion of TBN's global network.

[citation needed] He also began to increase his on-camera presence on the network as a frequent host of Praise the Lord and Behind the Scenes, TBN's flagship programs.

Crouch and his daughter Brittany left TBN in an act of solidarity to protest the controversial actions taken by the network’s management.

[8][9][10] Crouch also provides management, technical and creative consulting services for Tri-State Christian Television, doing business as TCT Network, and Truli Media Corporation, parent company of Truli.com, a digital OTT platform focused on family friendly content.

The first project announced as part of TCMC is A Cowgirl's Story, a full-length feature film inspired by the classic novel Little Women by Louisa May Alcott.