Jan Crouch also loved children and was well known in the early days of TBN for a child's puppet (a little pink girl in a dress) she called Babushka.

In 1974, TBN purchased its first TV station, KLXA-TV (channel 40, now KTBN-TV) in Southern California, and began distribution through cable systems in 1978.

Under the Crouch family, TBN grew to become the United States' largest Christian television network, offering 24-hour commercial-free programming,[2][3] and TBN is currently the third-largest over-the-air station group in the United States (measured as percentage of homes reached), with CBS, Fox, and NBC holding the 4th, 5th and 6th place, according to TV News Check's annual listing of the Top 30 station groups.

The New York Times wrote that Crouch, for nearly two years, rented adjoining rooms for herself and her two Maltese dogs at the deluxe Loews Portofino Bay Hotel while she was building the Holy Land Experience theme park in Orlando, Florida.

In 2017, a year after Crouch's death, a jury awarded the granddaughter $2 million in damages for past and future "mental suffering.