Crouch began his career in broadcasting by helping to build an educational AM station (KCBI) on campus while a student at Central Bible Institute and Seminary.

In 1961, he was appointed by the general council of the Assemblies of God to organize and operate their newly formed Department of Television and Film Production in Burbank, California, a position he held for four years.

After leaving KREL in 1970, Crouch was invited to serve as general manager for KHOF-FM and KHOF-TV in San Bernardino, California.

Since then, TBN has grown to become the United States' largest Christian television network,[3][4] and the third largest group owner of broadcast TV stations in the U.S., with CBS, FOX, and NBC holding fourth, fifth and sixth place, according to TV News Check's annual listing of the Top 30 Station Groups.

TBN is viewed via major cable and satellite companies such as Comcast, Cox, Time Warner, Verizon FIOS, DirecTV, AT&T, Dish Network, and Charter.

Crouch died at his home in Orange, California, on November 30, 2013, after 10 years with degenerative heart disease.

[16][18] In September 2004, the Los Angeles Times reported that in 1998 Crouch paid Enoch Lonnie Ford, a former employee, a $425,000 formal settlement to end a wrongful termination lawsuit.

[20] A May 2012 New York Times article reported on the personal spending of Paul and Jan Crouch, including "his-and-her mansions one street apart in a gated community" in Newport Beach, California.

Brittany Koper, a granddaughter of the Crouches who had authority over finances, claimed that TBN appeared to have violated the IRS ban on "excess compensation" by nonprofit organizations.