The brand's style is geometric[3] and sober,[4] sophisticated yet urban, with some lasting characteristics such as black dresses,[5] must-have bags [6] and the use of bows.

2011 saw the arrival of Change Capital Partners, who were also to invest in PAULE KA, enabling the brand to set itself new growth objectives.

[8] In 2014, Following the decision to change the company's governance, Cajfinger left the House he founded after almost 30 years as Chairman and Creative Director to devote himself to new personal projects.

Fashion personalities such as Kate Middleton, Amal Clooney, Jessica Chastain and Anne Hathaway wear PAULE KA.

In 2010, he designed a capsule collection for La Redoute, the largest French mail order retailer, presented by Agyness Deyn.