Paulig imported salt, coffee, spices, flours, port wine and cognac.

Gustav's and Bertha's son, Eduard Paulig, was the managing director of the company from 1919 to 1947.

In October 2011, Paulig introduced the Cupsolo capsule machine to the market, which can be used to prepare drinks such as Paulig's popular Juhla Mokka and Presidentti coffees, Tazza cocoa, tea and specialty coffees such as cappuccino and espresso.

[1] In September 2016, Paulig acquired Gold & Green Foods to market meat alternative products.

[2] When the Baltic states declared their independence from the Soviet Union in 1991, Paulig began to cooperate with other old chambers of commerce.