As of the 2010 census, the population of the CDP was 646,[2] out of a total of 2,495 people in the town as a whole.

The hamlet is in southeastern Genesee County in the southern part of the town of Pavilion, at the intersection of New York State Routes 19 and 63.

The southern edge of the CDP follows the Genesee County/Wyoming County line.

According to the United States Census Bureau, Pavilion CDP has a total area of 3.3 square miles (8.6 km2), all land.

[2] Oatka Creek, a tributary of the Genesee River, flows northward through the western side of the CDP.