[1][5][12] Notable patrons of Pechoin included the Soong sisters, who then introduced the products to wives of foreign diplomats in China.

[5][9][11] Leading Chinese actresses and singers such as Hu Die, Ruan Lingyu and Zhou Xuan were also Pechoin's regular customers.

[1][12][13] In 1949, the People's Republic of China was established and Gu Zhimin chose to stay in Shanghai under the Communist rule.

[1][12] In 1956, Pechoin's parent company underwent the socialist transformation and became a state-private jointly owned enterprise (公私合营[14]).

[1][13] In the early 1990s, Pechoin suffered poor market performance due to the influx of foreign high-end cosmetic products, and as a result its parent company declared bankruptcy.

[16] In 2016, the annual revenue of Pechoin reached 13.8 billion RMB, with its market share in mainland China ranking 4th, after foreign brands such as L'Oreal and Olay.

In addition, it also publishes advertisements on various digital platforms in order to draw attention of wider audience and increase public awareness.

[13][16] In 2016, it also sponsored TV series Ice Fantasy, an epic drama hugely popular with Chinese youngsters.