In 1987, she went to the United States to continue her studies, and in 1992 she earned an MBA from New York University, where she gave the commencement speech on behalf of her classmates.
Yu went to work on Wall Street, and lived in the United States for ten years.
[3] She had the idea for the company during her stay in the United States, when studying the establishment and development of Amazon.com since early 1995 when she was working on Wall Street.
When she met her husband, they decided to start a similar online company in China.
[4] Since the company's creation in 1999, Dangdang has expanded to become an online bookstore with over 6,000,000 books, as well as home goods, clothing, jewelry, cosmetics, DVDs, and movies.