[3] The company is a subsidiary of the Israeli telecommunications conglomerate Bezeq, which is also the principal provider of fixed-line telephone service in the country.

Pelephone's first television commercial featured Israeli actor Hanan Goldblatt using his car phone to buy and sell shares via a stockbroker while driving at the same time.

A 3G UMTS network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system.

[10] On April 11, 2016, Pelephone launched a new mobile brand "Hii-Mobile", in cooperation with Hunnam (owned by Yaakov Kedmi).

[12] On 12 February 2020, the United Nations published a database of companies doing business related in the West Bank, including East Jerusalem, as well as in the occupied Golan Heights.

[13] Pelephone was listed on the database on account of its activities in Israeli settlements in these occupied territories,[14] which are considered illegal under international law.