In 2004, yes started offering its customers the first DVR in Israel, called yesMax (similar in function to the TiVo).

On September 6, 2007, yes had its signals disrupted due to Israel's attack on a nuclear reactor in Syria.

[4] HD services started on December 23, 2007, ahead of HOT; the company expected 10,000 subscribers by year-end 2008.

The service content consists of Idan+ channels, which are freely transmitted to each dedicated digital converter, additional channels that can be chosen specifically, and VOD service where content is offered as part of the packages chosen by the customer.

On 22 April 2009 yes released the HD-DVR set-top box - yesMaxHD (ADB 7820SX/7720SX) - which can record two shows simultaneously, also in High Definition.

In the beginning of May 2010, yes started to provide Russian language audio track for HD movie channels.

On 12 February 2020, the United Nations published a database of companies doing business related in the West Bank, including East Jerusalem[6] Yes was listed on the database on account of its activities in Israeli settlements in these occupied territories,[7] which are considered illegal under international law.