Penny Streeter established the medical staffing group in Sutton, England, in 1996, working with her mother Marion.

Penny Streeter was born in Zimbabwe in 1967 to South African best-selling author Peter Stiff and Marion Hewson.

[3] After some years working in other people's recruitment businesses, Streeter tried again in 1995 with a new venture, funded by evenings moonlighting as a children's party entertainer.

Following rapid growth, over the next decade, the company expanded the service to cover locum doctors, allied health professionals, carers, social workers and teachers/lecturers, and it opened other UK offices.

[5] Streeter purchased Mannings Heath Golf Club in West Sussex in 2016, buying out the majority share from the Exclusive Group.