[6][7] On April 1, 2014, Jack Link's bought Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe.

The purchase includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

[10] In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal.

[13] In December 2021, six European supermarket chains, including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary, said they would stop selling some or all beef products from Brazil.

[14] The companies' decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming.