Pepsi Cool Cans

It occurred during the Cola wars, and the cans debuted at about the same time that rival Coca-Cola's MagiCans campaign was aborted.

[2] Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs.

[2] Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market.

[5][6] A number of parents complained to PepsiCo about this, but a spokesman for the company dismissed the concern: "I guess if you look hard enough at clouds in the sky, you could see various images and messages that other people don't see.

[7] Eventually, however, the complaints caused PepsiCo to stop distributing the cans,[8] but the campaign was still seen as successful, as sales of Pepsi had increased by 20%.