A reskin of the system's version of Space Invaders, the player shoots down a flying formation of letters spelling "PEPSI", Coca-Cola's long-time rival.

The game is a modification of Space Invaders, with nearly identical gameplay, but with a number of tweaks.

A timer was added, displayed on the ground, which itself has been changed to a Coca-Cola-like brown color.

Pepsi Invaders was commissioned by The Coca-Cola Company to be handed out to 125 executives at their 1983 sales convention along with an Atari 2600 console.

[4][1] The game was delivered as a black cartridge with no label,[5] in a plain white box with an "Atari goes better with Coke" sticker on the cover.

[10] The Guardian included it in its list of the best product placement video games, similarly noting it as an early example of this and a "mischievous" marketing attempt.