Being in the center of the Golden Triangle (which consists of the cities of Bogotá, Medellín, and Cali), Pereira has become especially important in the fields of trade and commerce.

[5] Pereira is located within the Golden Triangle of Colombia, a broad zone informally delimited by tracing this figure over the map of Bogotá, Medellín and Cali.

More narrowly defined, Pereira lies in the Central Cordillera (mountain range) of Colombia in the Otún and Cauca river valleys.

Among the orographic accidents are the snowcapped Quindio, Ruiz, and Santa Isabel, located in the limits with the departments of Quindío, Caldas and Tolima respectively.

The hydrographic system of the municipality includes the rivers Cauca, Barbas, La Vieja, Otún and Consota, with its many tributaries.

This diversity of climates and terrain offers a rich range of vegetation and landscape coverage, providing Pereira with one of the richest biodiversities of the nation.

However, the city is also an area of high seismic vulnerability due to the type of soils that make up it and the geological faults that cross it.

Some of them were linked to Antioquian capitalists who financed their activities, which involved leveling mountains and starting cattle ranches using peonadas and heavy capital investments.

The arrival in the city of a group of merchants and professionals at the end of the 19th century and beginning of the 20th introduced education as a new reason for social differentiation.

Lopez unsuccessfully exhausted all appeals to spare his life; he was executed in Pereira on July 26, 1890, after telling the firing squad to shoot directly at his heart.

In the 1950s, during a period of bipartisan political struggle in the country, Pereira became a refuge for thousands of Colombians, quadrupling its population and creating a national melting pot that changed its community forever.

Up until 2016, Pereira has been an epicenter of massive urban redevelopment with many international companies opening new stores, factories, and logistical centers.

Pereira's economy grew 3.7% in 2004, due to the flagship program of the national government, greater fluidity in the financial system, contributions from overseas residents who have an important impact on consumption, and improved prices for oil, coal, nickel, and coffee.

Hotels and resorts have been constructed in recent years, with several establishments located in downtown Pereira and in the outskirts such as Sonesta Cerritos in response to an increase of visitors to the city for various reasons, creating added value in different sectors.

The first was Deprisa, the subsidiary company of Avianca for correspondence and mail; it opened in Pereira as a logistical center for the entire Coffee Axis region.

Pereira is known nationally for being an important city for tourism, attracting visitors as it is the center of the Coffee Cultural Landscape as named by UNESCO.

Pereira has several landmarks which attract tourists, such as the Bolivar Statue, the Viaduct, and its many open-air swimming pools and recreational parks.

Animals will be in natural environments that represent the continents of Africa, America, Eurasia, Australia, and Colombia's Eastern Plains, Amazon, Atlantic Coast, and Coffee Axis regions.

For the beginning phase of the transfer of animals to the biopark, and the inauguration of the Andean Forest bioregion, 80 billion pesos were invested, divided between the national government, the Ministry of Industry, Commerce, and Tourism, and the INFIPEREIRA.

As previous administrations of Pereira have pointed out for over a decade, this project will complement the Coffee Axis and, along with Matecaña International Airport, be a new pride of 'the querendona, trasnochadora and morena'.

Other notable landmarks include the Lucy Tejada Cultural Center, located at the site of the central gallery, where the Cultural Institute of Pereira is located, the Issuer "Remigio Antonio Cañarte", the Pereira Air station, the Municipal Library, Exhibition Hall, and the headquarters of the Academy of History, Between Ciudad Victoria and the Avenue Circunvalar there is a flyover bridge that connects the two areas, with both pedestrian and bicycle lanes.

The most important venue for concerts, artistic performances, and core of the cultural life in Pereira, is the Teatro Municipal Santiago Londoño, which pays tribute to one of its most prominent patrons.

Among the most representative monuments of the city are: Thanks to the geographical location and cultural diversity, Pereira has wonderful landscapes that could be captured by photography lovers.

It is currently undergoing an expansion which will include a new control tower, a longer runway, new access roads, and new destinations such as New York, which will make Matecaña International Airport one of the most important in the country.

With the city zoo moving out of Matecaña to the new Biopark Ukumari, these lands have been given to the airport to use for expansion of its access roads and an office and hotel complex.

[19] Pereira has a tropical rainforest climate (Köppen Af) although its altitude is sufficient to make its afternoon temperatures very warm rather than hot.

The city hosts the Hernán Ramírez Villegas Stadium, a velodrome, a skating area, an Olympic swimming pool and a motocross track.

Main dishes include the Sancocho soup made with chicken and beef, with potato, yuca, corn, sweet plantain and rice.

Mazamorra is another typical dish that is served as dessert, made of smashed corn with milk, with sweet unprocessed sugar added.

In addition, Pereira is also known for its varieties of pineapple, honey, and small biscuits called panderos, which are made of unprocessed sugar cane.