Prior to Viasat's acquisition, it primarily aired reruns of existing shows and films from the Soviet era, with virtually no new TV programs.

In 2001, Natalia Daryalova and her father Arkady Vainer sold the channel to Modern Times Group.

[2] Authorities also cited issues advertising of alcoholic beverages and failure to broadcast on several frequencies specified in the license.

The rebranding using Cyrillic lettering aimed to appeal to the Russian audience, which, according to recent studies, had growing confidence in domestic brands.

On October 17, 2011, DTV underwent a large-scale rebranding, changing its name to Перец and completely altering the channel's concept.

However, the plans were adjusted, and, while Che took over its over-the-air broadcasting frequesting, Peretz was expected to continue operating on cable and satellite networks.