[10] In October 2005, Perfectmatch served as the online dating service working with Live with Regis and Kelly in their efforts to assist show Production Coordinator, Lori Schulweis, during her two-week search to find her own perfect match.
[11] Perfectmatch partnered with CBS in late 2005 to kick off the first season of How I Met Your Mother by creating a matching game of the shows characters based on the Duet Total Compatibility System and helping to stage a dating/social event in New York City at Grand Central.
[12] Perfectmatch was the backdrop of the Lifetime Original teleplay, Perfect Romance, featuring Kathleen Quinlan, Henry Ian Cusick, and Lori Heuring.
"[13] The service uses the so-called "Duet Total Compatibility System" which attempts to match members based on an analysis of their personality traits, values, lifestyle, and ideals.
Jonathan Cohn points out that while there are studies that show that some specific similarities may increase the likelihood of a relationship being successful, "the evidence is largely contradictory".
[17] Finkel et al. review the claims and algorithms of three different online dating systems, and state that they "are not aware of any research conducted to facilitate the creation of the PerfectMatch survey or to establish the reliability or validity of the dimensions.