In 2012, Perfume signed with Universal Music Group as part of efforts to expand their international reach, commencing with their fourth studio album, Level3 (2013).

Their later catalogue features the hit singles "Flash" and "Tokyo Girl", and the group has announced a two-part concept album Nebula Romance (2024 and 2025) in honor of their 25th anniversary.

[4][5] Nishiwaki stated that they wished to follow the success of four-member dance group Speed (thirteen strokes in uppercase), who trained at Okinawa Actors School.

They collaborated with voice actress and singer Haruko Momoi providing vocals to her song "Akihabalove", which was produced by her under the alias DJ Momo-i.

Although the sales for "Fan Service [sweet]" were not stellar, "Chocolate Disco" did catch the attention of an already well-established artist in the J-pop industry, Kimura Kaela.

[15] While listening to Kimura's radio show, a commercial director named Akira Tomotsugi noticed Perfume and decided to use the three girls in an upcoming TV ad.

Game reached number 1 on the Oricon charts upon its release,[19] making Perfume the first technopop group to achieve this since Yellow Magic Orchestra's Naughty Boys in 1983.

On April 18, 2008 Perfume made a special guest appearance performing "Ceramic Girl" at the ending scene of the drama "Sumire 16 sai!!".

[31] Perfume's show at the Tokyo Dome as part of their 10-year anniversary marked only the second time an all-female group had held a concert at the venue since SPEED.

On October 15, Perfume and Japanese co-ed band AAA represented Japan as performers for the 2011 Asia Song Festival which was held in Daegu, South Korea.

In it, they discussed K-pop, their move from Tokuma Japan to Universal Music and coming to the United States for the first time and their desire to perform internationally.

The group also represented Japan at the first ABU TV Song Festival 2012 which was scheduled at the KBS Concert Hall, in Seoul, South Korea on October 14, 2012.

From May 29 to June 18, the group held a live tour entitled Zutto Suki Datta'n'jake: Sasurai no Men Kata Perfume Fes!!

[56] On August 14, 2013 Perfume performed in the NHK special program "Minna wo Tsunagu Mahou no Melody", Disney' songs, even as another artists.

The tour consisted of nine performances at many music halls in Tokyo, Hiroshima, Shizuoka, Ishikawa, Kagawa and finally Seoul (South Korea).

2015" on 9/22, "3rd Perfume Dance Contest" on 9/23, and a series of concerts titled "3:5:6:9" (pronounced "San:Go:Roku:Kyu") a pun on "sugoroku", which is Japanese for "board game".

On the first part of World Tour Perfume held a 'Cosmic Explorer Cafe' in Hong Kong, Taipei (Taiwan) and Seoul (Korea), with a Costume Display for the fans.

[89] On August 21, Perfume collaboration with Isetan 'Perfume Dance Heel', released brand new color as "gloss black" and the new style with almond toes would come in "moss green" and "wine", both in suede.

[91] In September 2017, "Sweet Refrain" was the end theme of the short movie "FASTENING DAYS 3", now released as a mini-series, and Perfume dubbed minor characters.

[92] On December 1, it was announced the launching of Perfume fashion line 'Perfume Closet', with unisex items inspired by clothes worn by them in their music videos "Tokyo Girl", "Flash", "Spring of Life" and "Laser Beam".

[94] On May 24, 2018, Perfume officially confirmed via their website and social media accounts that their sixth studio album Future Pop would be released on August 15, 2018,[94] along with a Japanese arena tour in the fall.

[98] Between September 20, and October 10, to raise fund to donate for the victims of 2018 West Japan rain disaster, Perfume will put out past performance outfits to charity auction "Yahuoku!".

In this exhibition, Perfume celebrated the 15th anniversary of their debut, and revealed details behind the stage productions and artwork created by Rhizomatiks, the systems used for live performances, media art installations, and VR content.

[123] On April 28, they cancelled appearance at the "Primavera Sound 2022" festival, which was set in June 2022, due to "light of the worldwide spread of coronavirus disease (COVID-19) as well as unstable world situations".

[130] The experiential exhibition "Perfume Disco-Graphy 25 Years of History and Miracles" has been scheduled to be held at TOKYO NODE in Toranomon Hills from August 9, 2024 to October 14, 2024.

Perfume's first retrospective of their history from their formation to the present will be held in three galleries at TOKYO NODE, covering a total area of over 1,500 square meters.

[134][135] It was around 2005 that the group's original post-Shibuya-kei sound began making a transition to electronic dance-pop music, influenced by 1980s synthpop and incorporating vocoders.

For one thing, there's the music, which is an infectious batch of chart-topping melodies built upon a foundation of intricate maximal house production that would give Daft Punk a run for their money, with heavily processed vocals that stutter robotically yet always sound 100 percent human.

"[134] The group has influenced acts like Aira Mitsuki, immi, Mizca, SAWA, Saori@destiny, Sweet Vacation, 80_pan, @onefive, and former labelmate Vanilla Beans.

Marty Friedman named Perfume "the group that has the largest influence on the Japanese music industry in 2008", and covered their 5th major single Polyrhythm in the album Tokyo Jukebox.