On January 1, 1938, Revolite was renamed the Industrial Tape Corporation and in 1953 ITC became Permacel and it moved to its new location on Route 1 in North Brunswick, NJ.
The name came from the brand-name of the first product shipped from its plant, "Permacel", a masking tape.
In 1982, Permacel was acquired by Avery International, a self-adhesive label company.
On May 17, 2004, Permacel announced that it would be closing its manufacturing facility in North Brunswick, New Jersey.
[1] On March 31, 2009, Permacel announced that it would be closing its manufacturing facilities in Buena Park, California, and Pleasant Prairie, Wisconsin, by September 30, 2009.