It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.
If the company has sufficient funds to invest in an advertising campaign and that the management wishes to have quick results, then interruption marketing may be most appropriate.
As per Brian Halligan, CEO and Founder of HubSpot, interruption marketing techniques are becoming less effective, stating:[11] Your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, TiVo, and Sirius satellite radio.
Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.
[12] To be able to gain additional advantages, some companies are combining both inbound and outbound marketing and making use of multiple channels to reach a larger audience.