In 2016, as part of agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries.

[1][2][3] The Peroni company was established under the founding family name in the town of Vigevano, Italy, in 1846.

In the 1960s and through their expansion, Peroni Nastro Azzurro launched numerous successful advertising campaigns, keeping a strong focus upon the sea and sailing world; each campaign featuring a model styled in a sailor outfit and hat.

The London-based brewing giant SABMiller bought the company in 2003, making it one of the few international brands in its portfolio.

In 1997 they sponsored a 125cc Aprilia team with rider Valentino Rossi, who won the championship in that season.