Persia Gwendoline Crawford Campbell (1898–1974) was an Australian-born American economist who championed consumer rights worldwide.

[2][3] She was the daughter of school teachers,[4] Rodolfe Archibald Clarence Campbell and his second wife Beatrice Hunt.

Campbell was employed as an assistant research officer in the Industrial Commission of New South Wales in 1927[6] before transferring to the Bureau of Statistics in 1928.

[2] As the Great Depression lowered farm prices throughout the world, Campbell studied American responses to it.

However she left the role in 1943, frustrated by the attitudes of the time to hiring women or recognising their potential to influence domestic economies.

[1] Eventually Campbell's arguments for women to use their power in the marketplace, led to calls for standard labelling of goods.

For the years 1948, 1949 and 1951 Campbell was an adviser on consumer affairs to American delegations to the Food and Agriculture Organization (FAO) conferences of the United Nations.

[10][11] Governor Averell Harriman of New York State appointed her to his cabinet in 1955 in the role of consumer counsel.

[5] She was able to make some improvements to legislation through this role,[5] but was most successful in getting through to people through radio interviews and in meetings where she worked to change business practices and regulations.

She attended conferences in Tokyo and Canberra for the Pan Pacific and South East Asian Women's Association.

Campbell was appointed to the President John F. Kennedy's Consumers Advisory Council in 1962,[1] which tried to enact "truth in packaging" legislation.

She wrote for the United Nations journal, International Development Review discussing economic and social programs.