Persona

[7] Yet, the terminology of identity and personae has been applied loosely and both imply the impressions of self and social performances in their works.

A study has shown that this can be true to an extent; when taking a private self-rating test, there is a high correlation between how a person rates themselves and how they present themselves in public.

[16] In literature, the term generally refers to a character established by an author, one in whose voice all or part of a narrative takes place.

Poets such as Robert Browning, Ezra Pound, and T. S. Eliot are strongly associated with such narrative voices, as is the writer Luigi Pirandello.

Pound developed such characters as Cino, Bertran de Born, Propertius, and Mauberley in response to figures in Browning’s dramatic monologues.

Whereas Eliot used "masks" to distance himself from aspects of modern life which he found degrading and repulsive, Pound's personae were often poets and could be considered in good part alter egos.

In this sense, the persona is a transparent mask, wearing the traits of two poets and responding to two situations, old and new, which are similar and overlapping.

In literary analysis, any narrative voice that speaks in the first person and appears to define a particular character is often referred to as a persona.

There are borderline cases, such as the "we" that occurs late in Edwin Arlington Robinson's poem and functions something like a chorus in a Greek tragedy, but in general any identifiable narrator whose point of view or manner of speaking clearly distinguishes them from the author is considered a literary persona.

[18] Auslander argues that music is a primary social frame as a "principle of organization which govern events.

[24] For example, David Bowie initially adopted a role as alien messenger Ziggy Stardust, and later as The Thin White Duke.

Some authors have noted that Bob Dylan's charisma is due largely to his almost stereotyped image, always with a harmonica, guitar, and with his distinctive hair, nasal voice, and clothing.

For example, online advertising agencies can monitor pictures, browsing history and the ads people surfing the internet generally select or choose to click, and based on that data they tailor their merchandise to a targeted audience or better describe a customer segments using a data driven approach.