These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers.
Fashion blogging dominated the blogosphere with an unlimited access to social media platform open to anyone.
Moreover, a phone survey carried by Pew Internet Project, shows that bloggers used blog as a description of their personal experience.
However, the introduction of WEB 2.0, access to information and the falling barrier between cultures, countries, and continent had created a globalization of taste.
This recent phenomenon has enable ordinary consumers and fashion professional to reach a mass audience.
Most of the Fashion bloggers, either famous or on the process of being so, will start a blog for a main purpose of posting a daily lifestyle.
Once the blog has become a well-established taste display space, the blogger starts with a very personal relationship with its followers, and answer their comments as an ordinary participant.
The two main incentive which are economical and social[3] were discussed by McQuarrie, Edward F., Miller, Jessica, Philips and Barbara J. and are listed below.
For instance, many of them receive invitations to exclusive parties, Designer open houses, charity appearance mentioned in the media and so on.
Personal style bloggers have the potential to alter and confront the social norms constructed within the fashion industry.
Therefore, personal style bloggers have more freedom to showcase their fashion and potentially disrupt the industry illustration of trends.
[14] Although, the individuals who decide to self-brand themselves rely on social media and other platforms to build a brand and gain relationships with followers.
[14] Personal style blogs have allowed for homosexual men to include themselves back into the fashion world and gave them a platform to express themselves.
This allows for a larger, more diverse representation of male style outside of the trends depicted in the traditional fashion industry.
These structured guidelines formed by society are largely enforced by the fashion industry to regulate what is deemed acceptable, thus, emphasizing the ideal ‘heterosexual man’.
As a result, personal style bloggers attempt to break these gender binaries representing society's idea of masculinity.