Shine Great Neck South High School in 2010,[5] and briefly attended the University of Wisconsin–Madison, where she studied retail, and then transferred to the Fashion Institute of Technology in New York City.
In 2020, she made the decision to bring all her brands under one roof with the launch of Shop WeWoreWhat which included swim,[11] denim, overalls, and most recently added active.
Along with the launch, Bernstein had a campaign shoot modeled by real-life followers, featuring women with different body shapes and types.
In May 2020, Bernstein published an autobiography, “This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City.” The book appeared on the New York Times Best Sellers lis, however, the New York Times has since placed a "dagger" symbol alongside the book, indicating its listing includes suspicious "bulk purchases.
WeWoreWhat also teamed up with artist Sara Sidari to create a coloring book where 100% of the proceeds went directly to the River Fund, which brought in another $10,000.
Foundrae, a specialized jewelry line, said that she had created nearly identical pieces after an earlier visit to the company's studio.
Fashion watchdog group Diet Prada, an Instagram account dedicated to highlighting instances of design copying, observed the mask was nearly identical to a patent-pending model created by a Latino brand called Second Wind.
"[20] In August 2020, a Brooklyn lingerie store alleged that Bernstein had copied their signature design, which they use on tissue packaging, and used it on swimwear and as print wallpaper.
[21] In November 2020, Bernstein posted multiple Instagram photos previewing her upcoming holiday fashion line with Macy's.
[22] In January 2021, two former Onia employees spoke out against Bernstein, claiming she brought in items on multiple instances and wanted her team to emulate them.
[23] In March 2021, We Are Kin designer Ngoni Chikwenengere accused Bernstein of copying a silk dress from her clothing line.
However, they argued over whether Bernstein had agreed to reimburse the costs of the swimwear as paid to Goodwill, or the seller's listed resale prices.