Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by Sodalis USA (formerly High Ridge Brands LLC).

[1] The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.

Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.

[2] The company has several products for various hair types.

In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to High Ridge Brands (now Sodalis USA).