[2] His style is reminiscent of US underground comic creators Robert Crumb and Gilbert Shelton, with a similar use of cross-hatching.
The character of Russell reappeared in the Big Trip Travel Agency series published by AK Press in six volumes released between 1995 and 2012.
Then in 2012, to many fan's delight, AKPress made Big Trip 6 available through their website[5] and through a mainstream Internet retailer[6] where some reviews of Loveday's classic comics can also be read.
He experienced some problems with his eyesight although he remained remained prolific, producing a wide range of artwork including advertising posters (including an unlikely 1998 campaign for Nike[9]) through greetings cards, postcards, CD and record sleeve designs, book illustrations to flyers, and T-shirt designs.
[10][11] Loveday attributed his black sense of humour to having spent the 1969 Summer of Love disembowelling chickens in a poultry processing factory, a traumatic experience that left him with a morbid fear of eggs.