He is openly gay, which is often the subject of prank calls to his radio show,[5] as is the fact that he is dyslexic and has trouble reading text messages or emails on air.

He soon got a professional catering job, a summer at the Cavendish Hotel in Eastbourne and went on to manage a Fullers Tea Shop in Worthing.

Shortly after, Price made his first appearance on the comedy scene at Liverpool's 'The Shakespeare', working at various venues which include The Palladium and the QE2.

He continues to star in pantomimes in Liverpool and Merseyside, as well as working for national newspapers including The Independent and The Times.

[13] Price's recent shows were originally broadcast on Magic Radio, until it garnered mass attention following controversies with callers on air.

This was until July 2014 when City started to join up with the rest of the Bauer Media stations late night show with Kate Lawler.

[citation needed] In May 2020, following the announcement of Radio City Talk's planned closure, it was also confirmed that Price would lose his weekly phone-in programme.

[15] In January 2006, Pete's show on sister station Magic 1548 hit the headlines in Liverpool when a regular caller known as "Terry" stopped responding live on air during a debate.

Also in September 2007, an extract from his autobiography was published in the Liverpool Echo, which revealed that Price had abused cocaine, although he "handed himself in" to the police shortly after through shame.

[17] In October 2007, it was reported by the Liverpool Echo that Price had received a "homophobic" death threat via text live on air.

They also reported that "on another occasion, a man tried to break into Radio City's headquarters, because he had become convinced Price had tried to kill John Lennon"[18] In January 2008 Pete tried to find his natural father by using the networking skills of an imprisoned Sicilian Mafia boss Bernardo Provenzano in the hope that "The Don" can help him trace his dad.