He gradually transformed his family's mixed business into a specialist menswear shop, and later opened a number of branches.
His early clients included celebrities such as Graham Kennedy, Bert Newton and Philip Brady.
[citation needed] The business took on sponsorship of the Western Bulldogs football club, as the CEO, Paul, is a passionate supporter of the team.
[citation needed] Moreover, Paul's youngest son' Nick, is a passionate supporter of all things Australian rules football; and, as of 2011, Peter Jackson Melbourne is the namesake sponsor of the VFL.
[citation needed] Jackson died of prostate cancer at Knox Private Hospital in Wantirna, Melbourne, on 1 August 2008.