He was called on by Ken Livingstone, Leader of the Greater London Council, to promote parades in the South Bank.

"[5] In December 2001, while assisting tourists with directions to 10 Downing Street, Moore's bell was stolen when he put it on the ground.

"[7] On 18 January 2010, friends, family, and colleagues celebrated Moore at St. George's Cathedral in Southwark, Central London.

At the requiem, held the same day, fellow town criers and colleagues from across England paid tribute to him.

He is survived by his wife, Maxine Howard, and his son Jamie, who accepted a lifetime achievement award at the parade, in place of his father.