Rojas attended Harvard University from 1993 to 1997 where he managed the school's radio station WHRB and was a disk jockey on the Record Hospital program.

[6] In July 2008 Rojas left Engadget to start the consumer electronics social networking site GDGT.

[2] The site premiered in 2009 and was co-founded with Ryan Block, Rojas' successor as Engadget editor-in-chief.

[9] In July 2007, Rojas married Jill Fehrenbacher, the founder of the blog Inhabitat.

[10] The couple had a son in 2008, shortly after Fehrenbacher founded a new site named Inhabitots.