Petr Baron — (born, 28 November, 1980) is a British[1] banker,[2] angel investor and entrepreneur who currently holds the position of CEO of challenger tbi.

[18][14] In 2008, Baron participated as a judge in two seasons of the local edition of the television program "Dragons’ Den" - known as "Business Sharks" in Ukraine.

[22][23] Baron joined TBIF Financial Services in 2012 as the Vice President Strategy,[3] following the company's acquisition of the Bulgarian branch of Nova Ljubljanska Banka (NBL), which was subsequently rebranded as tbi bank.

[25] In 2016, Baron assumed the role of CEO at tbi, a consumer lending bank with operations in Bulgaria, Romania, Greece, Germany and Lithuania.

[29] in January 2023 Baron was featured on the cover of the Romanian edition of Forbes Magazine, where he shared his personal and tbi's story.