[12][13] The Dallas Cowboys lost 21–17 in the last minutes of the game, due in large part to Bart Starr's quarterback sneak play.
"[16][17][18][19][20][21] After trading Lance Rentzel, the Cowboys replaced Norman with future hall of famer Lance Alworth and Norman was sent to the San Diego Chargers as part of the "Bambi trade" in May 1971, that also involved Ron East and Tony Liscio.
[22] In his first season with the San Diego Chargers, Norman was named the starter at tight end and had a career-high 27 catches for 358 yards.
[23] Norman enlisted in the Texas Army National Guard in 1962 and served until 1968 while playing for the Dallas Cowboys.
He married his junior high sweetheart, Margaret Ann Clinkscales, on December 22, 1962, and had three daughters before becoming widowed in 1991.
[30][31] Norman protested again in 1971 when council member George Allen was passed over as Mayor Pro Tem of Dallas despite reassurances to the contrary.
[32] After his retirement from the NFL, Norman became a successful businessman in different ventures (fast food franchises, apartment complexes, real state development, fuel transportation, convenience stores, etc.).
[33][34][35][36][37] In 1975, Norman became a television announcer and color commentator for the World Football League, formed in 1973 by attorney and businessman Gary Davidson.
[47][48][49] Norman sued the Dallas Cowboys and San Diego Chargers, claiming medical negligence in the handling of his injured knee.
[50][51] On December 2, 2014, the Dallas Police Department reported that Sharneen Norman, who also went by "Shawn," died from a gunshot wound.