Since then, the Chiefs have risen to dynastic success under head coach Andy Reid, quarterback Patrick Mahomes, tight end Travis Kelce, and defensive tackle Chris Jones, appearing in five Super Bowls since 2019 and being victorious in three: LIV, LVII, and LVIII.

Despite competing against a Cowboys team that managed only a 9–28–3 record in their first three seasons, Hunt decided that the Dallas–Fort Worth media market just couldn't sustain two professional football franchises.

[25] Despite losing to the division rival Oakland Raiders twice in the regular season in 1969, the two teams met for a third time in the AFL Championship Game, where Kansas City won 17–7.

[26] Backup quarterback Mike Livingston led the team in a six-game winning streak after Len Dawson suffered a leg injury that kept him out of most of the season's games.

[48] While the Chiefs struggled on offense in the 1980s, they had a strong defensive unit consisting of Pro Bowlers such as Bill Maas, Albert Lewis, Art Still and Deron Cherry.

[54] In Schottenheimer's ten-season tenure as head coach, the Chiefs became a perennial playoff contender, featuring offensive players including Steve DeBerg, Christian Okoye, Stephone Paige and Barry Word, a strong defense, anchored by Thomas, Smith, Albert Lewis and Deron Cherry, and on special teams, Nick Lowery, who was then the most accurate kicker in NFL History.

[53] With newly acquired quarterback Joe Montana and running back Marcus Allen, two former Super Bowl champions and Most Valuable Player Award winners, the Chiefs further strengthened their position in the NFL.

[26][53] Kansas City lost the game 10–7 against the underdog Colts, after kicker Lin Elliot missed three field-goal attempts and quarterback Steve Bono threw three interceptions.

[59] After starting the season with a 4–3 record, the Chiefs lost the remaining nine games when running back Larry Johnson suffered a season-ending foot injury and the quarterback position lacked stability with Huard and Croyle.

[82] By releasing several veteran players such as cornerback Ty Law and wide receiver Eddie Kennison and trading defensive end Jared Allen,[83] the Chiefs began a youth movement.

[82][84] The Chiefs had a league-high thirteen selections in the 2008 NFL draft and chose defensive tackle Glenn Dorsey and offensive lineman Branden Albert in the first round.

[91] The Chiefs struggled off the field as much as on as tight end Tony Gonzalez demanded a trade and running back Larry Johnson was involved in legal trouble.

[93][97][98][99] The Chiefs made a huge gamble by using the spread offense, as most in the NFL believe that it cannot work in professional football, and also head coach Herm Edwards was traditionally in favor of more conservative, run-oriented game plans.

[98] The 2008 season ended with a franchise worst 2–14 record, where the team suffered historic blowout defeats nearly week-in and week-out,[26][90][100] a 34–0 shut-out to the Carolina Panthers,[101] and allowed a franchise-high 54 points against the Buffalo Bills.

[115] Six players were chosen for the Pro Bowl: Dwayne Bowe, Jamaal Charles, Brian Waters, Tamba Hali, Matt Cassel, and rookie safety Eric Berry.

On January 1, 2017, the Chiefs clinched the AFC West and the second seed going into the playoffs that year, where they fell to the Pittsburgh Steelers 18–16 in the divisional round as Chris Boswell hit six field goals.

This marked the first time in NFL postseason history that a team faced ten point deficits in three straight games and won all three by double-digit margins.

They made their sixth consecutive AFC Championship Game appearance, but their first on the road, defeating the Baltimore Ravens 17–10 to advance to their fourth Super Bowl in five years.

[18][189] When the Texans began playing in 1960, the team's logo consisted of the state of Texas in white with a yellow star marking the location of the city of Dallas.

[5] Unlike the 49ers' logo, Kansas City's overlapping initials appear inside a white arrowhead instead of an oval and are surrounded by a thin black outline.

[191] In select games for the 2009 season, the Chiefs, as well as the other founding teams of the American Football League, wore a "throwback" uniform to celebrate the AFL's 50th anniversary.

[213] A climate-controlled, 120-yard NFL regulation grass indoor field, and office space for the Chiefs was constructed at Missouri Western adjacent to the school's Spratt Stadium before the 2010 season.

[228] When St. Louis, Missouri had NFL teams, namely the Cardinals and later the Rams, a cross-state rivalry existed with the Chiefs; with a trophy being awarded to the winner of each game.

As part of the newest television contracts, non-primetime games are broadcast on CBS or Fox with the biggest markets being the metropolitan areas of Kansas City, Wichita, and Omaha.

[270] The franchise has an official fan club called Chiefs Kingdom which gives members opportunities to ticket priority benefits and VIP treatment.

[277] The original version of the song by Gary Glitter was previously used until the NFL banned his music from its facilities in 2006 following the British rocker's conviction on sexual abuse charges in Vietnam.

[280] Notable fans include Brad Pitt, Paul Rudd, Jason Sudeikis, Henry Cavill, David Koechner, Rob Riggle, Taylor Swift, Heidi Gardner, John Amos, Melissa Etheridge, and Eric Stonestreet.

[296] Over the life of the franchise the following have also been displayed: an arrowhead logo, fans' "tomahawk chop" gestures during games, a horse named Warpaint, the use of a large drum, and the wearing of face paint, headdresses, and other Native American symbols.

[297][298] Chiefs fans also carry on a tradition that began at Florida State University in the mid-1980s by using the Seminole WarChant as a rallying cry during key moments in their football games.

[310] While there have been efforts to address other issues, such as fans wearing warpaint and headdresses, the tomahawk chop and the accompanying chant is defended, including by some local Native Americans.