[4] Ghum Hai Kisikey Pyaar Meiin season 4 was announced as the official Hindi adaptation of Phagun Bou on January 2025.

[5] Phagun Bou dealt with the whimsical nature of the relationship that develops between prestigious doctor, Dr. Ayandeep Ghosh, (nicknamed Roddur) and MA Law student and aspiring singer Mohul Bose, two strangers destined to be together for life.

The series followed the blossoming love between the two after many ups and downs in their relationship, where Mohul was initially inclined towards Ayandeep's cousin, popular and arrogant singer Anurup despite her parents' Chandrajit and Amrapali's objections.

Screenwriter Leena Gangopadhyay[10] who has previously written down the script for Bengali TV shows like ETV Bangla's long-running drama series Sonar Horin and another daily soap Binni Dhaner Khoi, Zee Bangla's partition-themed love saga Keya Patar Nouko, and Star Jalsha's serials Ishti Kutum and Jol Nupur; developed the central idea for Phagun Bou, whose premise was initially based on a rivalrous love triangle.

Vikram Chatterjee who had previously collaborated with Ganguly and Banerjee in their production Ichche Nodee, was selected to portray the lead role of Dr. Ayandeep Ghosh aka Roddur.