Pharmaceutical publication planning involves developing a detailed plan that outlines the timely presentation of verified scientific and clinical data to appropriate types of healthcare professionals such as physicians, pharmacists, nurses, as a drug undergoes clinical trials and after it is marketed.
Within pharmaceutical companies, publication planning is usually overseen by medical or clinical affairs professionals.
Working as a team, this group of individuals delves deep into their client's scientific discoveries, and propose the most effective and efficient ways to spread the word about new potential therapies to physicians and other healthcare providers.
Some agencies and professional organizations focused on publication planning have been and continue to develop and refine ethical guidelines and standards for disclosure and transparency.
They serve to promote career opportunities and professional development of individuals involved with pharmaceutical publication planning, as well as to promote standards of excellence in ethical professional medical writing and the biomedical publication process in disseminating scientific and clinical data on pharmaceutical products.