[2] The venture was backed by Damien Hirst and public relations specialist Matthew Freud.
It gained further publicity thanks to a dispute with the Royal Pharmaceutical Society of Great Britain which claimed that the name as well as the pill bottles and medical items on display could potentually confuse people looking for a real pharmacy.
The restaurant's name was subsequently changed to "Army Chap", and then later"Achy Ramp", both of which are anagrams of "Pharmacy".
[3][4][5] Hirst, who had only loaned the restaurant the artwork on display on the premises, went on to earn over £11 million when the items were auctioned at Sotheby's.
[6] The restaurant's artwork was celebrated in a 2011 exhibition in Leeds Art Gallery.