Phichit (Thai: พิจิตร, เมือง) is a town (thesaban mueang) in central Thailand, capital of Phichit Province.

The old town of Phichit was established in 1058 CE by Phraya Kotabongthevaraja, and was first part of the Sukhothai kingdom, and later of Ayutthaya.

At first, it was called Sra Luang (city of the royal pond), in Ayutthaya times it was called Okhaburi ("city in the swamp"), and then finally Phichit ("beautiful city").

The Wat Tha Luang temple in Phichit is home to a large Luang Phor Phet Buddha image.

This Phichit Province location article is a stub.