He writes a weekly column in the country's highest circulation weekend paper, The Sunday Star-Times, and is a contributing editor to North & South magazine.

Barnett and Gifford hosted the breakfast show on 91ZM Christchurch between 1992 and 1997 before being enticed to work on opposition station 92 More FM for a large sum of money.

Gifford continued to co-host breakfast on More FM, Christchurch until 2003 when he moved to Radio Sport.

In 2019, Gifford rejoined Simon Barnett on Newstalk ZB Weekday Afternoons until mid 2021.

In the 2024 New Year Honours, Gifford was appointed an Officer of the New Zealand Order of Merit, for services to broadcasting and sports journalism.