The paper, described by the Associated Press, as "a tabloid that focused on sports, entertainment and crime", was the first venture into the United States market for the parent corporation, Quebecor, a Canadian publishing house.
Jacques Beauchamp was the initial editor[1] and said that the paper devoted 25–26 pages in each edition to sports; the first sports editor was Sy Roseman, a longtime journalist and public relations professional who had been the original PR director of The Spectrum, the Philadelphia Wings and the opening PR director for Resorts International Casino in Atlantic City.
rejection of management's demand to save $3 million annually by laying off 43 of the 157 employees, and wage concessions.
Quebecor, the paper's owner, intended to convert the tabloid to an all-sports format if the savings were realized.
[3] Originally, Peledeau told Time magazine he hoped to expand his sensationalist, sports-oriented paper to other cities, such as Atlanta, Boston, Detroit and Los Angeles but none of this came about.